The "Discreet Luxury" trend

Are you 'quiet luxury' or 'loud luxury'? A new battle where 'quiet luxury' emerged as the main trend in the Lyst Index Q1 2023 report, which put the Prada Group in the lead for the first quarter of 2023, with #Prada in first place and #MiuMiu in second thanks to its successful #pocketbag.
What is 'quiet luxury'?
The Business of Fashion Fashion describes quiet luxury as "ways of dressing that subtly indicate status through discreet materials, cuts and meanings rather than through flashy design and obvious logos". He cites brands such as Brunello Cucinelli, Loro Piana, Zegna and The Row as 'in the know brands'.
Fashion United even contrasts the 'rich' with the 'ultra-rich' in its article!

Eco-responsibility and 'quiet luxury' have more in common than might at first appear. The Business of Fashion explains that these two trends have everything to do with the consumer mindset: quality over quantity. Invest in pieces that last and can be used over and over again.

Phi 1.618 has always been synonymous with 'quiet luxury'. Timeless shapes, our commitment to quality, craftsmanship and lightness are all essential when it comes to durability.