What do a shell, Van Gogh, the Pyramids and Mozart have in common?
The answer is: The golden ratio.
Had you heard of it before Phi 1.618 exhibited it? Do you know the particularities of this concept? Yes ? No ? We'll explain it to you simply in this article dedicated to the golden ratio. You'll discover why and how it is such a central element of our brand.
The golden ratio is represented by the Greek letter Phi and is numerically written 1.618. This ratio has always been present in nature and can be found in a wide variety of flowers, shells, etc.
It is said to be a representation of mathematical perfection that has been derived from nature and harnessed by man to create the purest and most refined creations. What could be more inspiring than nature?
It was the Greek Phidias (hence the name Phi) who first materialized it in the Parthenon. Then, Fibonacci "mathematized" it in his famous sequence.
Here at Phi, the golden ratio inspires all our designs. Our classic Phi belt is tied like the tiny Greek letter Phi. Our bags are inspired by the golden ratio shapes found in nature, such as the nautilus for our Philae bag.
Our favorite examples of this "divine proportion", as the cathedral builders called it, include the nautilus, Notre Dame de Paris, Vitruvian Man and Leonardo da Vinci's Mona Lisa. Do they remind you of any of our creations?
For the more mathematical, here is the formula of the golden number Phi ;)
