Phi 1.618 laureate 2022 for Fashion projects of the Ministry of Culture

Phi 1.618 is laureate 2022 of the call for fashion projects of the Ministry of Culture for "To make radiate the French know-how thanks to the digital tools"!

What is this project from the Minister of Culture?

Since 2018, the Ministry of Culture has been supporting fashion companies that participate in the influence of French savoir-faire and whose commitments are favorable to sustainable fashion .

The objective of this project is simple: to support these companies in the economic and creative development of their strategy by investing in projects that are both digital and ethical. 

In order to answer, three criteria are mandatory: 

1. Be a fashion / craft company existing at least since December 31, 2020 
2. Make your own clothes and accessories for consumers for brands or for companies for subcontractors 
3. Never have been a winner of this project 

The funds for this assistance are given in the form of a grant of up to 20,000 euros. Once awarded, several expenses are eligible, including: 

• creation of a website or digital content 
• the "original" promotional event presenting a collection or a product and using digital tools (interactive fashion show, launch video...) 
• the promotion of eco-responsible collections 
• the development of a commercial and/or supply strategy with low ecological and/or social impact 
• the development of a campaign to raise awareness of sustainable fashion issues 
• the acquisition of equipment dedicated to production